LANSING – In a move that reflects both the company’s solid record of sales growth and plans to aggressively increase market share, Retailers Mutual Insurance Company has added another highly accomplished sales and marketing executive.

President and CEO James P. Hallan announced the hiring of Kurt Dettmer as Senior Vice President Insurance Sales and Business Development.

“Kurt is a proven insurance professional, and we’re pleased to have him on board to help Retailers Mutual move to the next levels,” said Hallan. “The company has a bright future.”

Dettmer joins Retailers Mutual after serving as Vice President and Chief Marketing Officer for Fremont Insurance Company in Fremont. During his tenure at Fremont, the company increased direct written premium to $117 million from $28 million over a 10-year period.

A licensed Agent in P&C and Personal lines, he also previously worked for The ASU Group in Okemos as a TPA and multi-lines claims adjuster.

Dettmer will work closely with Hallan and Tom Tuggle, Senior Vice President Sales and Membership. He is a graduate of Ferris State University, where he received his degree in insurance and real estate management.

A Macomb Township resident, he is the father of two sons.

Retailers Mutual Insurance Company was established in 2006 by the conversion of Michigan Retailers Association’s Retailers Fund workers’ compensation program. The mutual company provides workers’ compensation and dental insurance to Michigan businesses of all types.